![]() There is a lot of confusion about what product marketers actually do.Īccording to a study by Product Marketing Alliance, only 56.3% of senior management executives fully understand the value of product marketing in their organization. Other definitions on the Internet may detail other aspects of product marketing, but one thing is clear. In a product marketing strategy, brands should create helpful content, engage the core community and enable sales. Right from conducting thorough product research and creating a product story. In fact, 92.6% of product managers and marketers regard positioning and messaging of products as top priorities. The process also establishes the product positioning and all communications related to it. The process of product marketing ensures that your salespeople and customers are on the same page about your product. What is Product Marketing?įor brands, launching a product is only the beginning of a long and arduous marketing journey. But before I delve deeper into the strategies and trends of SaaS product marketing, let us first understand what it is all about. As it stands currently, 89% of SaaS businesses state that customer acquisition is one of their top priorities in terms of growth.Įnter product marketing - the one way for SaaS companies to boost their growth and outperform their competitors. ![]() With that in mind, SaaS marketers today need to tap into this immense growth opportunity while keeping the increasing competition at bay. After all, nearly 80% of businesses worldwide use at least one type of SaaS application. What’s more, it is expected to achieve the largest annual growth between the years 20. To be exact, it is estimated to be worth 145.5 billion dollars. ![]() ![]() The SaaS market is booming more than ever in 2021. ![]()
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